DELIVER
SUCCESSFUL
CHANGE.
We help ambitious leaders deliver technical transformation first time, on time, and on budget.
"94% SUCCESS
RATE"
Heath Gascoigne — CEO & Founder
WHAT WE
OFFER.
Surgical Precision in Organizational Change
CONSULTING SERVICES
Engage HOBA Tech experts to lead or recover your transformation. We bring clarity, speed, and structure to complex change.
PARTNER PROGRAM
Deliver HOBA inside your own firm. Get certified, access the framework, and grow with co-branded assets and deal support.
TEAM TRAINING
Train your department or transformation team in HOBA®. Build shared language, capability, and alignment across Strategy, Ops & Tech.
HOBA PRO (BETA)
Our AI-powered SaaS to automate delivery of the HOBA® framework. Join the waitlist and be first to transform at scale.
SUCCESS
STORIES.
Business Transformation Case Study
Download the case study to learn why others are calling HOBA and The Business Transformation Playbook the Business Transformation Bible!
Oil & Gas Transformation Case Study: From Harmonisation to a Target Operating Model (TOM)
See how HOBA redirected an International Oil Company's process harmonisation initiative into a full Target Operating Model (TOM) and enterprise transformation toward an Integrated Energy Company. Download the case study.
Specialty Insurance Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Government Transformation Case Study | HOBA Tech
Discover how HOBA® transformed a UK government agency by addressing HR inefficiencies, implementing data governance, and saving over £500k annually. Download the case study now.
Human Resources HR Transformation Case Study
Download the case study to learn how the UK Government used HOBA agile transformation framework for their Human Resources (HR) Transformation!
Failing Business Transformation Turnaround Case Study
Download the Casestudy to learn how HOBA turned around the UK Government largest digital transformation programme that had not delivered after 1.5 years!
PROVEN
RESULTS.
"Since we started the business performance process with Heath, everything has changed. We've seen a 30% increase in technical efficiency and a significant reduction in downtime."
STEVEN MILLAR
FOUNDER & CEO
"The strategic transformation framework is surgical. It cut through our technical debt and aligned our infrastructure with our multi-year growth plan perfectly."
DR. EMILY CHEN
CHIEF TECHNOLOGY OFFICER
"Heath's expertise in IT strategy and execution is unparalleled. He doesn't just consult; he transforms the engine room of the organization."
MARCUS THORNE
OPERATIONS DIRECTOR
"The roadmap provided by HOBA Tech was a game-changer. We finally have a clear vision for our digital future that everyone in the team understands."
SARAH JENKINS
MANAGING DIRECTOR
"Implementing the HOBA framework was the best decision we made this year. It's robust, scalable, and delivers measurable results."
JAMES VANCE
TECHNICAL LEAD
"The level of precision Heath brings to technical strategy is impressive. Our cybersecurity posture has never been stronger."
ALEX RIVERA
HEAD OF IT
TRUSTED BY LEADERS WORLDWIDE
LATEST
INSIGHTS.
Surgical Strategic Insights for Leaders
2025: The Year the Business Transformation Ecosystem Moved | HOBA Tech
Business Transformation Predictions for 2026: Why the 70% Failure Rate Will Worsen
AI Transformation Guide: 6-Step HOBA Method to Avoid 70% Failure Rate
Business Transformation SaaS Tools The Ultimate List 2020
The 4+1 Process to AI: Why Elimination Comes Before Automation | HOBA
Why AI Is Killing the Old Consulting Model – What Smart Companies Do Instead
AI Strategy: When Do You Need One & How to Create It (The HOBA Tech Way)
GPT-5 Just Landed — Here’s Why Business Transformation Leaders Shouldn’t Rush In
Why AI Is Killing the Old Consulting Model – And What Smart Companies Are Doing Instead
INSIDE THE
ENGINE ROOM.
Surgical Strategic Insights for High-Ticket Leaders
AI, Ethics & Transformation in Government: Jarrett Bunnin on Leading Innovation in the Public Sector
Scaling Smarter: Larry Mandelberg on Leadership, Change & the 3P Framework for Sustainable Transformation
Business Transformation in Mexico: Architecture-First Approach with Innorendering Partners
Why Most Transformations Fail: Mark Graban on Psychological Safety, Lean Thinking & Real Change
Ron Leeman on People Science, Digital Change, and Why 70% Failure Rates Are a Myth
Transformational Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture Change
Slow is Fast: Business Architecture, Change Management & the Illusion of Efficiency with Jim Landgraf | Business Transformation Podcast
The Future of Trucking: Innovation, Diversity & Recruitment with Kameel Gaines | Business Transformation Podcast
Mateus Quelhas on Middle Management Barriers and Tailored Business Transformation Strategies
DOWNLOAD THE
FREE PLAYBOOK
DOWNLOAD
THE FREE
PLAYBOOK.
DOWNLOAD 6 STEPS TO BUSINESS TRANSFORMATION SUCCESS! OVER 70% OF BUSINESS TRANSFORMATION EFFORTS AND PROJECT FAIL. THAT RESULTS IN LOST TIME, MONEY AND MISSED OPPORTUNITIES. LEARN THE 6-STEPS TO TRANSFORMATION, FIRST TIME, ON TIME AND JOIN THE TOP 30% THAT SUCCEED!
YOUR
QUESTIONS.
No BS. Just surgical technical clarity.