HOBA Pro Platform

Most Target Operating Models Never Leave PowerPoint.

Transformation leaders reviewing a live target operating model on a large interactive display

Your TOM Was Designed to Be Presented. Not Implemented.

Your organisation spends months — sometimes years — and hundreds of thousands of pounds with a consultancy to design a Target Operating Model. What you get back is beautiful. 200 slides. Executive summaries. Heat maps. Org charts.

Then implementation starts. And the TOM dies.

The traceability breaks. No one can connect the strategy box on slide 47 to the process change on slide 112 to the system requirement in the backlog. The layers don't align. Strategy, process, systems, and implementation are managed in separate tools, by separate teams, with separate vocabularies.

The model becomes a museum piece. Updated quarterly — if you're lucky. By the time it's refreshed, the business has moved on. The consultants leave. And they take the logic with them. What's left is a deck. Not a system. Not a capability.

This is Process Debt at the architectural level.

Turn Your TOM From a Presentation Into an Operational System

Target operating model (TOM) software is a platform for designing how an organisation will work in future — its capabilities, processes, people and systems — and for managing the change from today's model to it. HOBA Pro is prescriptive TOM software: it guides teams through the six HOBA steps (Focus, Control, Analyse, Evaluate, Design, Implement) and keeps the model live as delivery happens.

HOBA Pro is the AI-enabled platform that turns your Target Operating Model from a presentation into an operational system.

Unlike tools that model processes in isolation, HOBA Pro anchors your TOM in Business Architecture, with the 3 Ls (Layers, Language, Levels) ensuring structural alignment across every layer of your organisation.

The six steps run the whole transformation. The 4+1 Ladder is how step 5, Design, shapes the target operating model: eliminate the waste found in step 3, Analyse, then standardise, optimise and automate, and only then apply AI as the +1. Most vendors start at the top with AI; HOBA starts at the bottom.

What you get is not a document. It's a living, traceable, multi-layered operating model where every strategic objective has a clear line of sight to the processes, systems, and implementation tasks that deliver it.

When the board asks, "How does this initiative deliver our strategy?" — you point to the model and show them. In real time. Not in next quarter's update.

HOBA Pro platform showing multi-layer target operating model traceability

Built to Operate, Not Just Model

Living Multi-Layer Architecture

  • Six steps, one connected model: Focus, Control, Analyse, Evaluate, Design and Implement are linked, so strategy traces through to implementation
  • Traceability by design: Every strategic objective, business model element, process, system, and implementation task is linked
  • 3 Ls alignment: Layers, Language, and Levels are enforced structurally
  • AI-enabled insight: The platform surfaces gaps, conflicts, and optimisation opportunities across layers automatically

From Model to Mandate

  • Capability-driven roadmapping: Turn operating model elements directly into prioritised implementation backlogs
  • Impact analysis before commitment: Model a change at the strategy layer and see the ripple effects before you spend a penny
  • Governance and accountability: Assign ownership to every element. Track status. Audit changes.
  • Cross-functional visibility: Executives see strategic alignment. Architects see structural integrity. Delivery teams see clear requirements.

Built for Enterprise Reality

  • Audit-ready traceability: Every decision, every change, every link is logged and reviewable
  • Data sovereignty: Self-hosting available for organisations where data must stay in-country
  • Framework-native: Grounded in the published HOBA Framework — tested in public sector transformation
  • Certified practitioner ecosystem: Your teams can be trained and certified in the same framework the software implements

How HOBA Pro Works: From Strategic Intent to Operating Reality

Click a step to see the platform in action
STEP 1

Anchor in Strategy

Start with strategic objectives, captured in step 1, Focus. What must the organisation achieve? HOBA Pro links every subsequent layer back to these objectives — so nothing is designed in isolation.
Step 1: Anchor in Strategy

For Leaders Who Need a TOM That Actually Works

Transformation Directors

You've commissioned TOMs before. They looked impressive. Then implementation teams ignored them. HOBA Pro gives you a TOM that delivery teams can actually use — with clear traceability and assigned ownership.

COOs

You need to know that your operating model is not just documented, but operational. HOBA Pro gives you real-time visibility into the operating model's health, gap analysis, redundancy detection, and impact modelling.

Operating Model Leads

You're the bridge between strategy and delivery — and the tools you're given were built for one or the other. HOBA Pro is one platform, one framework, one language across all layers. No translation. No drift. No Process Debt.

Consultancies

You design operating models for clients and want a method your team delivers the same way every time. HOBA Pro packages the HOBA framework into a platform, so the capability stays with your client and your practice scales without adding headcount.

What Changes When You Operationalise Your TOM

Strategy-to-implementation traceability

Every board-level objective has a clear, auditable path to the work delivering it.

Elimination of architectural drift

The operating model stays current because it's the system of record — not a document that gets updated when someone remembers.

Faster, more confident decision-making

Model a structural change and see the impact across all layers before committing resource.

Reduced reliance on external consultants

Your team owns the TOM. The framework is published. The software is yours. The capability stays in-house.

Audit and regulatory confidence

For government and regulated industries, the traceability HOBA Pro provides is not a nice-to-have — it's evidence.

Less Process Debt

Every element of the operating model has an owner and a link to the work delivering it, so duplication and gaps are visible and can be removed.

How HOBA Pro Differs

“We don't replace your tools — we give them something real to execute.”

HOBA Pro: The Transformation Layer

What is this business becoming, and what has to be true to get there?

Enterprise Architecture

LeanIX, Bizzdesign, Ardoq

Project Management

Jira

Process & IT Operations

Signavio, ServiceNow

Your tools keep mapping the enterprise, managing projects and running IT. HOBA Pro sits above them all.

Enterprise Architecture Tools (LeanIX, Bizzdesign, Ardoq)

These are neutral repositories: they map your current enterprise and hold whatever you model. HOBA Pro is prescriptive: it guides you through designing and delivering the target operating model.

HOBA Pro sits on top of your EA tool rather than replacing it. Your EA suite maps the enterprise; HOBA Pro transforms it.

BusinessOptix

BusinessOptix offers process modelling, simulation, and TOM design — and they serve their market well. Where they focus on process-centric optimisation, HOBA Pro takes an architecture-first approach.

BusinessOptix is strong at process modelling and mining. Its Target Operating Model capability is process-led. HOBA Pro anchors the TOM in Business Architecture — the six-step HOBA method, with traceability from strategy through to implementation. Process is one layer, not the whole story.

HOBA Pro combines AI-enabled software with the published HOBA Framework, training, and certification — so your team's capability grows with the platform.

Big Four Consultancies

The major consultancies produce impressive TOMs. Their senior partners pitch with authority. Their junior consultants deliver with enthusiasm. And when the engagement ends, the knowledge leaves with them.

Big Four TOMs are typically delivered as documents — often 100-200 slides — with limited tooling for ongoing management. HOBA Pro is a platform, not a project deliverable. The TOM lives in software, updated by your team, owned by your organisation.

Big Four engagements are expensive and dependency-forming. HOBA Pro gives you the framework, the training, and the software to build and maintain TOM capability in-house — at a fraction of the cost, without the 'bait and switch.'

Big Four models rarely have native traceability from strategy through to implementation. HOBA Pro is built for exactly that — because without it, the TOM is just a very expensive diagram.

The difference: EA tools map your enterprise. BusinessOptix gives you process models. The Big Four give you presentations. HOBA Pro gives you an operational system.

Target Operating Model Software FAQs

Questions? Book a demo.

Target operating model (TOM) software is a platform for designing how an organisation will work in future — its capabilities, processes, people and systems — and for managing the change from today's model to it. HOBA Pro is prescriptive TOM software: it guides teams step by step through the six-step HOBA framework and keeps the model live as delivery happens.
Internal transformation teams in medium and large organisations, typically with 10 or more stakeholders, a programme budget and an executive sponsor, and consultancies that design operating models for clients and want a repeatable method.
No. Enterprise architecture tools are repositories that map your current enterprise. HOBA Pro sits on top of them as the transformation layer, guiding you through designing and delivering the target operating model.
Yes. TOGAF provides a taxonomy; HOBA is an executable framework that is fully TOGAF-compatible, so teams already using TOGAF can adopt it without starting again.
Platform licences start from $15,000 a year for a 10-seat annual package. Transformation packages, which combine HOBA workshops with the platform, start from $35,000. Exact pricing is agreed after a demo.
Yes. We offer a paid 90-day pilot, with the pilot fee 100% credited towards the full partnership if you continue.
Yes. For organisations with data sovereignty requirements, HOBA Pro can be self-hosted on your own cloud environment, such as AWS or Azure.

Stop Patching. Start Architecting.

See how HOBA Pro operationalises your Target Operating Model with the traceability that PowerPoint can't deliver.