The Business Transformation Playbook Now Available on the High Street!
The Business Transformation Playbook is now on the High Street!
Agile Business Transformation is now mainstream!
HOBA TECH LTD (HOBA TECH®) is pleased to announce our bestseller book - "The Business Transformation Playbook" is now available from the high street, and stocked by Waterstones!
Waterstones is a British book retailer that operates 283 shops, mainly in the UK and also other nearby countries. As of February 2014, it employs around 3,500 staff in the UK and Europe. An average-sized Waterstones shop sells a range of approximately 30,000 individual books, as well as stationery and other related products.
HOBA TECH Founder, and creator of HOBA (House of Business Architecture) Agile Business Architecture Framework and author of The Business Transformation Playbook, said on being informed of the news "it is an honour to be stocked by Waterstones, to be in such great company of other authors, but also shows Agile Business Transformation becoming mainstream, as more and more organisations recognise the benefits of adopting the new model of business transformation".
"It is an honour to be stocked by Waterstones, to be in such great company of other authors, but also shows Agile Business Transformation becoming mainstream, as more and more organisations recognise the benefits of adopting the new model of business transformation"
Heath Gascoigne Tweet
ABOUT HOBA TECH
HOBA Tech is a business transformation methodology and software platform founded by Heath Gascoigne, a former business architect for UK government agencies and FTSE 100 companies. The HOBA (House of Business Architecture®) framework has been implemented in over 5000+ organizations globally, with a focus on practical, repeatable transformation processes backed by AI-powered tools.
The HOBA methodology combines business architecture, agile principles, and design thinking to create a systematic approach to enterprise transformation. Unlike traditional consulting models, HOBA empowers internal teams with frameworks, tools, and coaching to lead their own transformations.
SUBSCRIBE TO OUR
NEWSLETTER
BUSINESS TRANSFORMATION NEWS IN YOUR MAILBOX. STAY UP TO DATE WITH THE LATEST INSIGHTS.
LATEST NEWS.
HOBA Tech Launches 10-City Global AI Transformation Roadshow for 2026
HOBA Tech announces a 10-city global roadshow bringing intensive one-day AI transformation workshops to Singapore, Chicago, Paris, Las Vegas, Riyadh, Santa Clara, San Francisco, Amsterdam, Washington DC, and Dubai — plus a new AI for Business Transformation Planning course.
HOBA Tech Wins SME News Business Elite Award 2026
HOBA Tech has been recognised in the SME News Business Elite Awards 2026 as Best Business Transformation Specialists 2026 – London.
HOBA Tech April 2026 — New Articles, Community Growth & Partner Monthly Call
HOBA Tech April 2026 round-up: three new blog posts, eight live Q&A sessions, the first Partner Monthly Call recording, and the HOBA Community continuing to grow.