ONE DAY HOBA TRANSFORMATION INTENSIVE
San Francisco | September 26, 2026 | 8:00 AM – 4:30 PM PDT
WeWork South of Market, San Francisco, CA
WHY YOUR AI STRATEGY IS BACKWARDS
(and the business-first process that fixes it)
You think you need an AI strategy. Here's what you actually need: a business transformation process. AI may be part of it. It may not. You'll know — because you'll have the process.
- ✓Complete the AI Transformation Readiness Scorecard — and reframe it
- ✓Learn the 4+1 improvement ladder (eliminate → standardize → optimize → automate → maybe AI)
- ✓Master the HOBA 6-step process: Focus → Control → Analyze → Evaluate → Design → Implement
- ✓See the case study: 450 processes, only 6 needed work, zero technology required
- ✓Build your 90-day business transformation roadmap — not an AI roadmap
- ✓Know exactly where AI fits (month 3, not month 1)
20–25 attendees maximum. One day. Real clarity. Your roadmap.
REGISTER NOW →Inside the Workshop
Real moments from a recent HOBA transformation intensive
WHAT YOU'LL LEARN
MORNING: THE REALITY CHECK
The AI FOMO trap — why smart organisations buy the wrong thing
The Gartner Hype Cycle — where is AI right now?
The diving board analogy — why the scorecard puts you ahead of yourself
The 4+1 ladder — eliminate, standardize, optimize, automate, then maybe AI
The HOBA 6-step process — business first, technology later
Case Study 1: HR Transformation — 70% turnover fixed with zero technology
Case Study 2: UK Government — 10k to 50k+ applications when technology IS the answer
AFTERNOON: BUILDING THE RIGHT ROADMAP
The 90-day HOBA roadmap template
Month 1: Focus + Control (vision, governance — no AI)
Month 2: Analyze + Evaluate (current state, benefits — still no AI)
Month 3: Design + Implement (target state, evaluate AI as ONE option)
The AI fit decision framework — 5 questions to ask before buying
Interactive workshop: build your personal roadmap
HOBA Pro demonstration
WHAT YOU TAKE AWAY
Clarity on whether AI is actually your answer
The HOBA 6-step process for business transformation
Your AI scorecard reframed through the correct lens
A 90-day business transformation roadmap
30-day HOBA Pro trial
Certificate of attendance
30-minute follow-up consultation
PRICING TIERS
Tiers open sequentially based on days until the event. Early tiers offer the deepest discounts. Each tier has a limited seat allocation.
🎉 Launch Discount Active
Use code LAUNCH25 at checkout for 25% off all tiers.
Team Discount: $1,997/person (5+ colleagues)
WHO SHOULD ATTEND
C-suite executives who've been told "we need an AI strategy"
Directors managing transformation budgets
Programme managers delivering AI or digital initiatives
CTOs evaluating AI investments
Change managers who've seen initiatives fail
Consultants advising clients on AI adoption
Anyone who completed the AI scorecard and thought "we're not ready"
If you've ever watched an AI or digital initiative cost millions and deliver little — this is for you.
WHAT'S INCLUDED
Full-day intensive training (7.5 hours)
Lunch, coffee, and refreshments
Printed workbook (AI Edition)
AI Transformation Readiness Scorecard + reframe handout
4+1 ladder quick reference
3-week pre-workshop online course ($497 value)
"The Business Transformation Playbook" signed hardcover ($100)
"The Business Transformation Playbook" E-Book ($47)
HOBA Pro 30-day trial ($500)
6-month HOBA Academy access
Weekly live Q&A calls + recordings
12-month community access
Post-workshop 30-minute consultation
Certificate of attendance
Networking with 20–25 transformation leaders
PRE-WORKSHOP PREPARATION
Every attendee gets free access to the pre-workshop course
Complete before your workshop:
- •Welcome video (all 10 locations mentioned)
- •AI Transformation Readiness Scorecard
- •Scorecard reframe handout
- •Diving board one-pager
- •Business architecture fundamentals
- •Vision mapping, strategy mapping
- •Objectives and measures
- •Governance frameworks
- •Design principles
- •RAID management
- •Organisation mapping
- •Stakeholder mapping
- •User journey mapping
- •Process mapping
- •Capability mapping
Start 3 weeks before your workshop. Go at your own pace. Bring your scorecard results to the intensive.
YOUR FACILITATOR
HEATH GASCOIGNE
Heath is a Certified HOBA Transformation Architect with over 20 years of experience helping organisations transform at scale.
He has worked with government agencies, Fortune 500 enterprises, and mid-market organisations across Europe, Asia, the Middle East, and North America.
In the last 18 months, Heath has watched smart organisations — good people, strong budgets — jump straight to AI, skip the process, buy the tools, and then wonder why nothing changed.
Heath is passionate about one thing: protecting organisations from the technology-first trap.
“The market wants you to believe AI is the answer to everything. The HOBA process is what protects you from that belief.”
— Heath Gascoigne
⚠️ IMPORTANT: WORKSHOP TERMS & CAPACITY
LIMITED CAPACITY: 25 seats total
- • Early Early-Bird ($997): 5 seats
- • Early-Bird ($1,497): 5 seats
- • Final Call ($1,997): 5 seats
- • Regular ($2,497): 10 seats
MINIMUM ENROLLMENT: 15 confirmed registrations required to proceed. If we don't reach this threshold, we notify you 21 days before the event with options:
- 1. Auto-enroll in HOBA Agile Transformation Accelerator (no additional cost)
- 2. Defer to another 2026 HOBA workshop city
- 3. Receive a full refund
CANCELLATION & DEFERRAL:
- • Cancel 30+ days before: 20% fee (80% refund)
- • Cancel 14–29 days before: 50% fee (50% refund)
- • Cancel <14 days: Non-refundable; transfer to Accelerator or defer
- • One free deferral per registration
For full details: hoba.tech/refund-policy
SECURE YOUR SEAT
Register now for the San Francisco workshop. One day. Real clarity. Your roadmap. Limited to 25 attendees.
After registering, you will receive access to the 3-week pre-workshop course and a brief survey so we can tailor the intensive to your specific challenges.
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