Achieve Your Target Operating Model (TOM) with HOBA Pro®
Transform your business using the HOBA Pro® Business Transformation Platform, designed to address obstacles in TOM design and implementation.
Insufficient stakeholder participation
Evolving and incomplete specifications
Inadequate executive alignment
Build organizational capabilities strategically

Start defining your TOM from the Bottom-Up
Begin by clarifying scope — who's included and excluded — in a streamlined process. Identify which organisational units are in-scope, who the key stakeholders are, and start building from the ground up.
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Identify and confirm in-scope stakeholders
Transformation initiatives often falter due to incorrect participants or unclear roles. HOBA Pro simplifies stakeholder identification, mapping their influence levels and ensuring the right people are involved.
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Identify, quantify & prioritise benefits
The purpose of transformation is to realise benefits. Describe why transformation matters: recognise, measure, and rank organisational advantages to build a compelling case for change.
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The purpose of change is to realise benefits
After designing your TOM, systematically monitor and achieve planned organisational gains. Track benefits realisation to ensure the transformation delivers on its promises.
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Contains all the HOBA® templates
Preformatted blueprints and templates so you never start from scratch. Every template maps directly to the HOBA framework.



There’s more to discover
Explore other ways HOBA Pro helps transformation teams deliver results.

Business Transformation
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Digital Transformation
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EXPLOREHOBA PRO IS LIVE — NOW IN OPEN BETA
The transformation platform is open. But it’s not for everyone. We’ve officially launched the HOBA Pro open beta — limited access is now available to verified users.
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