Manage Your Whole Business Transformation In The One Place
HOBA Pro® helps you easily manage all of your business transformation, from Target Operating Model discovery, design and delivery in one organised visual place.
Accelerate Transformation: Expedite organizational change and achieve faster results
Unparalleled Efficiency: Enhanced collaboration, communication, and decision-making
Proven Success: Delivers tangible, sustainable business outcomes
Easy and Intuitive
HOBA Pro® is designed to be easy to use, so you can focus on what matters most — delivering results.
Automate
Automate repetitive tasks and free up your time to focus on strategy, design, and delivery of the entire transformation.
Control
Gain full visibility and control over your transformation — from discovery, design, and delivery of the entire transformation.
Organisation Mapping
Identify which parts of the organisation and organisation units are impacted by the required and upcoming change. In a streamlined process, begin by identifying who is in-scope and who is not.
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Stakeholder Mapping
Transformation initiatives often falter because the wrong people are involved or because key stakeholders are not properly accounted for. HOBA Pro simplifies stakeholder identification and mapping.
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User Journey Mapping
Highlight areas of importance and concern areas so the right people are working on the right areas to maintain or improve the customer/user experience.
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Process Mapping
Easy model and map all processes in the organisation getting everyone on the same page in minutes, not days or weeks.
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Contains all the HOBA® templates
Every blueprint, canvas, and template from the HOBA Framework is built into HOBA Pro — ready to use, pre-formatted, and connected. No more recreating documents from scratch.
There’s More to Discover
Explore the other ways teams use HOBA Pro to lead transformation.
Business Transformation
Align vision to value
CURRENT PAGE
Target Operating Model
Design your future state
BUILD YOUR TOM
Digital Transformation
Connect strategy + technology
EXPLORE THE TOOLSStories from Our Community
“HOBA Pro® has revolutionized the way we approach Business Strategy and Target Operating Model design and implementation at our firm.”
Ryan Lee
Head of Global Business Solutions
Konica Minolta
“Implementing HOBA Pro® has given us a competitive edge in the market, and more importantly, it has made our business more resilient. We identified potential risks and mitigated them in advance.”
Hemathri Balakrishnan
Head of Global Platforms
“HOBA Pro® has been a game-changer for us. It has been instrumental in communicating our organisation’s needs to stakeholders.”
Syed Shahzad
Chief Technology Officer
HOBA PRO IS LIVE — NOW IN OPEN BETA
The transformation platform is open. But it’s not for everyone. We’ve officially launched the HOBA Pro open beta — limited access is now available to verified users.
Are you a HOBA Tech student, certified partner, or approved customer? You may be eligible for a special lifetime license at our exclusive launch price. Request access to find out.